Netflix has recently increased subscription prices, particularly in the U.S., Japan, and several European and Middle Eastern markets. As of 2024, Netflix raised its Basic ad-free plan from $9.99 to $11.99 and its Premium tier from $19.99 to $22.99.

The Standard plan remained steady at $15.49, though analysts speculate further price hikes could be on the horizon.

These price adjustments come amidst Netflix's strategic moves to bolster revenue while continuing to invest in original content and combat competition. With a growing library of exclusive shows and films, Netflix aims to justify its pricing by delivering high-quality entertainment.

Its decision to crack down on password sharing, paired with these hikes, led to a surge in new subscriber sign-ups, helping the company regain momentum despite initial backlash.

As Netflix balances content expansion with maintaining subscriber growth, further price increases are expected in 2024, following successful hikes in other regions.